ARTICLE 1.There shall be no unsportsmanlike conduct or any act that interferes with orderly game administration on the part of players, substitutes, coaches, authorized attendants or any other persons subject to the rules, before the game, during the game or between periods. Infractions for these acts by players are administered as either live-ball or dead-ball fouls depending on when they occur.
a. Specifically prohibited acts and conduct include:
1. No player, substitute, coach or other person subject to the rules shall use abusive, threatening or obscene language or gestures, or engage in such acts that provoke ill will or are demeaning to an opponent, to game officials or to the image of the game, including but not limited to:
(i) Intentionally removing the helmet while the ball is alive.
PENALTY—Unsportsmanlike conduct. Live-ball fouls by players: 15 yards [S27]. Live-ball fouls by non-players and all dead-ball fouls: 15 yards from succeeding spot [S7 and S27]. Automatic first down for live-ball and dead-ball fouls by Team B if not in conflict with other rules. Flagrant offenders, if players or substitutes, shall be ejected [S47].
For Team A fouls during free or scrimmage kick plays: Enforcement may be at the previous spot or, if the scrimmage kick crosses the neutral zone, the spot where the subsequent dead ball belongs to Team B (field-goal plays exempted) (Rules 6-1-8 and 6-3-13).
For Team B unsportsmanlike conduct fouls during a legal forward pass play (Rules 7-3-12 and 10-2-2e): Enforcement is at the end of the last run when it ends beyond the neutral zone and there is no change of team possession during the down. If the pass is incomplete or intercepted, or if there is a change of team possession during the down, the penalty is enforced at the previous spot.